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PurePods venture helps diversify farm income for next generations

Wednesday, December 22nd, 2021

Two glass cabins are part of a masterplan by a Kaikōura couple to keep the next generation on the family farm, writes Tim Cronshaw from Rural Life.

Early morning calls by stranded drivers to help them get through three fords comes with the territory for inland Kaikoura farmer Tony Blunt.

Before Covid 19 arrived, tourists often balked at taking vehicles across the stream and over the narrow bridge crossing Kahutara River.

So Tony would meet them down the road if it was raining and pick them up in the farm truck.

The tricky access is happily accepted as part of the back-country experience by visitors more accustomed to navigating traffic jams.

On arriving at the car park, they head to a small shed kitted out with jackets and gumboots.

Then off they go for a 900m walk to the first of two PurePods and a short distance further for the next one.

Breathtaking views

Tony and Angela never tire of their reaction when they open the door of the floor-to-ceiling glass cabin and look out across the river and beyond to the Seaward Kaikoura Ranges.

The couple have always had to be nimble on their feet to make the farm work. Hard graft, a bit of lateral thinking and good judgement calls have helped them get ahead.

They’d toyed with the idea of making the most of their magnificent scenery by building a cottage or hut to bring in more income.

In mid 2015, a friend who worked in the tourism industry suggested they look at a PurePods concept building at Little River.

Tony says they were instantly smitten by the glass-clad design with near 360 degree views.

The Kaikoura district councillor and Young Farmer of the Year in 1991 immediately made contact with the company.

The CEO came up to see their first site, saying little initially, until blurting out that the views were stunning. A weekend later an executive director and builder arrived.

‘‘They got out of the truck and went, ‘Holy smoke this is magic, we have to do one here’ and I said cool, hop in the truck I want to show you something else. We got out to the second site and they said ‘Holy smoke this is also a really cool site’ because you could see the river this way and the mountains the other way. They said ‘Should we build here or back to where we were’ and I went no, no why don’t we build two.’’

That made sense as couples or families often travel together and want their own space.

So they built a pair and some of the logic solving to make them work has become part of the model for future PurePods on other farms.

Steepdown Farm

Tony’s grandfather, Leslie, named the farm Steepdown 98 years ago, for good reason.

‘‘It’s bloody steep, 80% of it’s steep, hard hill country and 10% medium, easy rolling and 10% flat. You can’t get a horse around it.’’

They’ve got a small take from the river — 10 litres a second — which is a lifesaver in a drought.

Quickly gaining consent to irrigate was a wise move when they bought the hill block from his parents at the end of 1998.

Much of this was done on a shoestring budget, built from material lying around the farm. Tony visited a Swannanoa farmer irrigating with inch wide alkathene piping and a garden sprinkler on the end of it. On the way home he stopped at the rural service store and bought 20 sprinklers and 20 rolls of pipe.

Back at Steepdown he went along a line of two-inch pipe that a big pine tree had fallen on and everywhere there was a hole he put a tap saddle on. An old side roll pump picked up from Ashburton for $300 was engineered to their old Ford Dexta and that was his pump tractor for the first three years.

The whole lot was cobbled together for $1500 and irrigated 30ha on the flat.

At that stage, diesel was 35c a litre and there was good money to be made.

‘‘When things got dry there was a big difference between store lambs and the fat lamb market. Now it’s not so big and the price of diesel has gone through the roof. So we’ve had a few dry years and just sold store lambs.’’

Normally they have 50 Murray Grey Angus cross cows and winter 1200/1300 breeding ewes.

Flock numbers are down because they’ve had half their normal 75cm rainfall five of the past seven years.

Instead of borrowing the whole lot from the bank in one hit and struggling to pay interest, they paid for the property the old-fashioned way.

In the first seven years they were there, Tony would go contract fencing on Banks Peninsula three to four months of the year.

He specialised in the ‘‘gnarly stuff’’ — the steep country no one else wanted to do — often carrying in gear by hand or a four-wheeler and carrying out a lot of rock drilling.

There was a mountain of work and 14›hour days, but it was a means to an end to get them on top of debt — and through a nasty drought in their first year.

When his parents worked the farm, his mother went out on horseback with her dogs, shifting stock, and they employed a full timer and hired an international exchange student over the summer.

But they couldn’t afford staff so had to make the farm work themselves.

Those fencing years of hard graft paid off the first mortgage for the hill block and then the other half of the farm — bought in 2008. Tony did all the shearing. The 1800 Drysdale ewes and 500 wethers were shorn twice a year and one thousand lambs were shorn three times. The wether flock soon went down the road when the wool price dipped and later the Drysdales were replaced by Romneys and halfbreds.

In 2000/2001 another drought rolled along that was the worst for the district in living memory. By November, everything was brown, including the heavy paddocks around the house, and the first rain to turn anything green arrived in May, when they’d already had 14 frosts.

Only the lateral sprinklers saved them from destocking the property.

Most of the hay barns were empty so they sold all the lambs and started making and buying as much baleage and hay as they could to fill them up. This paid off when they started feeding out from February 1 to November 1 — including the twinning ewes through lambing.

By the beginning of September, they still had several barns full of 2›year›old meadow hay they paid $20 for now worth $100.

This was sold to pay for a larger irrigation pump and an old Ferguson 165 to drive it and four-inch aluminum pipes which were going cheap as others moved to centre pivots.

This made a lasting impression on Tony.

‘‘We learned some really good lessons from that. In my Dad’s lifetime he had to sell his whole cow herd three times. When they’ve learned to winter at 1000m above sea level in the tussock and matagouri country and you sell them you just can’t buy any old cows up there because they’ll just die. So the goal was to make sure we never had to sell any capital stock and we never have.’’

They like to cough up the money for diesel to run the irrigators so they can keep their lambs going to the day it rains. Then they sell them at better prices when farmers, who’ve been forced to offload before, have more feed and need stock.

Instead of buying stock every good year they make baleage so they have two years’ worth up their sleeve.

This doesn’t get sold until there’s a good dairy payout and a drought.

‘‘We tend to do the opposite of the 95% of other farmers. When suddenly they’ve got grass coming out of their ears they rush to the market and buy stock and the price will go crazy. That’s when we sell everything we’ve got to spare.’’

They cut and mow, often three paddocks at a time, to bypass the queue when everyone wants the baling contractor.

This light-of-foot thinking extended to carbon farming in 2008 when the Emissions Trading Scheme first came out.

The Blunts registered 155ha of regenerating native forest after unsuccessful attempts to develop it for grazing.

‘‘Over time, the kanuka keeps slowly creeping back and I kept on thinking that’s been the enemy for two of my generations, but if it can turn it into an income stream that’s not an enemy anymore.’’

Farm income

The three tonnes of carbon allocated at $20 something a tonne made sense when he couldn’t get three lambs off the country.

Even when the price dipped to $1.20/tonne they stuck with it and now it’s at $65/tonne and by far their biggest income earner.

They get a twin income from the flowering kanuka with a beekeeper paying a fee based on the honey price. The PurePods have brought in more revenue. The first one was finished in 2016 and the second soon afterwards, with Tony and the three boys helping with the build. They’re the brainchild of Grant Ryan, a serial inventor who, among many start-up projects, invented the electric situp straight YikeBike. Part of the deal is that the Blunts get a profit share of the rental revenue in exchange for providing the land, water and cleaning.

The opening was dashed when the Kaikoura earthquakes arrived on November 16, 2016, and there was no road into the farm for a month.

The PurePods escaped unscathed apart from a few wine glasses and coffee cups, but the old homestead and rest of the farm got hammered. The largest crack on the hill went down to 3m and was 7m wide. But the day power was restored they were open for business.

The Blunts were hoping for 50% occupancy but were blown away by the response.

Even with State Highway 1 still shut from Blenheim to Kaikōura they were full seven nights a week from October 2017 to the end of May.

Today, with the borders still closed to tourists they are happily ticking along at 50% full with just Kiwi guests.

The pods have meant they don’t muster on motorcycles or cut firewood in hearing distance so guests can enjoy the peace and tranquillity.

Cattle and glass buildings don’t go together so they’ve been removed from the two blocks, but people like the ewes with their lambs around.

Any minor inconvenience is heavily outweighed by the extra income.

Tony did the first 300 cleans himself to find out the expectations of guests and get their views on what worked well.

‘‘Sometimes people ring me and I tell them I’ve just been cleaning the pods and they say, ‘That must stink’. Well actually the view and the smell and the pay is a whole lot better up there than dagging lambs in my woolshed. I’ve been dagging lambs for 50 years and I know what I would rather be doing.’’

They’re thinking of other income streams they could introduce such as a NIWA weather station or more accommodation in the hunting block with even more spectacular views.

Cold press kanuka oil or charcoal production could be sustainable options.

PurePods venture helps diversify farm income for next generations

Tony says the PurePods partnership is part of the equation for keeping their children at Steepdown if they do the food and cleaning themselves and the occupancy returns to pre Covid levels.

‘‘Six or seven years ago when the carbon credit price was $1.20 and we had no PurePods this business would only have supported one family. Now with the carbon credits, the sheep and cattle, PurePods and the honey it could support three. I never thought in my wildest dreams I would be able to say that, but now actually I can and it’s a huge buzz.’’

By Tim Cronshaw, Rural Life

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2 Minutes with Stephanie Hassall from PurePods

Tuesday, December 7th, 2021

Farmbase spent two minutes with Stephanie Hassall from PurePods who shared their fantastic offering that helps farmers diversify and bring in new revenue sources.

1. What can you help people with? 

We offer farmers an attractive, eco-friendly way to diversify revenues from traditional farming sources. In return for a one-off partnership fee; we build, maintain and market the PurePod. Farmers are responsible for cleaning the PurePod and receive a monthly profit share from PurePods. 

Whether you have a farm overlooking rugged cliffs, a knoll of land on a rolling hill, or a private bay with water views, we would love to discuss the benefits of a PurePods partnership.  

2. What’s your company’s story? Why did you set up and when?

The PurePods concept comes from a deep love for nature combined with a desire to share that love. All over this spectacular country are private, secret pockets of amazing beauty filled with unique plants, birds, and animals. Each glass eco-cabin is designed to ensure guests experience nature’s show vividly. The PurePod is designed from the foundations up for environmental sustainability and minimalist luxury. Our philosophy is to tread with a light footprint, each PurePod is 100% off-grid and our team is committed to sustainable tourism. 

3. Your focus for the rest of the year?

The focus for the rest of the year is to encourage New Zealanders to travel beautiful Aotearoa and experience our glass eco-cabins. We are also focusing on finding new PurePod locations in stunning and secluded parts of New Zealand. 

4. Where are you/what are you doing when you’re not working?

4. We have a small dedicated team, who work hard to make our guests have the best possible PurePod experience. Outside the office, our team loves connecting with nature, hiking, gardening, and skiing. 

5. How do people get in touch? 

If you have a site that you think would be suitable for a PurePod, please contact [email protected] or visit the partner’s page on our website for more information.  

We would love to chat further about partnership opportunities.

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PurePods: A great option for the grounded jetsetter

Tuesday, October 19th, 2021

OPINION: Being involved in business, I’m unfortunately often presented with guru business futurists breathlessly describing the future. For anyone who hasn’t had the slightly religious-feeling experience, these pundits wave their arms around and talk about “exponential change,” “moonshot” and, my favourite, “disruption”.

Basically what they mean is that some businesses are doing things differently than in the past and making commercial gains in the process. But, of course, buzzwords generate more consulting revenue so disruption it is.

It’s a shame that these folks resort to buzzwords because underlying these changes are some really interesting approaches to business that, disruptive or not, are driving better outcomes for suppliers and customers alike.

I was thinking about these themes of business innovation recently when spending a night at a PurePods location in Banks Peninsula.

For those who haven’t come across them, PurePods is a company founded by inveterate inventor Grant Ryan (who also developed the YikeBike an e-bike before e-bikes were even a thing). The company gave me the chance to experience their offering, and I in turn took the chance to think about what it means for tourism more generally.

First a quick description of PurePods physical form: These are glass cubes, located in generally fairly isolated rural environments and powered mainly by sunlight.

Leveraging smart technology developed internally by PurePods, the pods are warm and airy and give guests all the benefits of being outside (unimpeded views and a feeling of oneness with the environment) without the downsides (like being cold or exposed to the rain).

They’re only accessible by foot and are designed to give guests an intimate stay, immersed in nature and with no distractions beyond the hills, the sky and the other natural features.

Ryan put his engineering and varied skill base to work and designed these pods to be entirely off-grid and to have robust communication systems despite often being situated in areas with no cellphone access.

Custom-designed parts allow for large expanses of glass to survive in high wind and snow load areas and a smart operational management system allows the pod’s data to be monitored remotely from PurePods HQ.

And while the physical form of PurePods is the most obviously striking thing about them, they’re much more than that when one looks through the business model lens. You see, PurePods partners with rural landowners to allow them to generate extra revenue from their land, without resorting to extractive activities.

So, rather than (for example) dairying and all its deleterious impacts to generate income, a farmer can add a PurePod or two to their range of activities to generate some extra revenue.

PurePods is also a network. That aforementioned farmer is likely working the land precisely because they like to be self-contained and not spend their time directly serving customers. The PurePods model doesn’t necessitate any interaction between the host and the guest

Guests book on the PurePods website, receive access instructions and make their own way to the location. They’re undisturbed during their stay and retrace their steps to leave when their time is up. Other than cleaning and laundry, there’s nothing for the landowner to do – no bookings to wrangle, no pesky guest enquiries to answer and no marketing needed.

Thus far, you have a few destinations, all in the Canterbury region and all bookable from a single website. However, if you extrapolate that out over time, you start to have something that actually does tourism and accommodation a different way. Far be it from me to use the word “disruptive” but it’s certainly something different.

As we move into a post-Covid phase, experiential visitor offerings are going to be the name of the game. I’ve been fortunate to spend the past 15 or so years travelling around the world for work, I’ve stayed at innumerable flash hotels and have grown fairly blasé about yet another glitzy hotel foyer or free shower robe.

So while generic hotel chains are a known commodity, and Airbnb gives travellers myriad options, there isn’t really a platform that offers a nationwide network of accommodation options, all within rural and visually stunning locations and all with a consistent theme (environmentally low-impact, rurally situated, living in nature…).

Play that out over time and one can easily imagine a service that integrates sustainable and environmentally-friendly travel options (a fleet of electric vehicles, for example) and corresponding food options (locally sourced fresh fare).

All of a sudden a well-heeled traveller, be they domestic or international, can arrange their two-week road trip in New Zealand from one place while attaining a consistently high level of quality and sustainability. Their entire trip can avoid busy cities and take them to pristine rural environments.

For the farmer landowners, they diversify income streams and mitigate their own risk from changes in consumer behaviour and farming regulations. And for NZ Inc, we find a new way to leverage our clean, green image (authentic or otherwise) as we enjoy increased tourism with a low-impact model.

The key will be in how quickly PurePods can scale their operation, half a dozen options in one region doesn’t get close to delivering the network effects that are needed to really move the needle for our tourism industry.

Based on the one night I spent high above Banks Peninsula, it would be worth adding PurePods into the “tourism done differently” mix.

By Ben Kepes, Stuff.co.nz

Ben Kepes is a Canterbury-based entrepreneur and professional board member. He’s a bit of a fan of sleeping under the stars.

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How PurePod luxury glass cabins are helping New Zealand farmers diversify their income | NZ Life & Leisure

Sunday, April 30th, 2017

A stay at these all-glass cabins on the outskirts of Kaikōura is to step into a magical realm where the world is reframed and time works in mysterious ways. These luxurious glass cabins are helping New Zealand farmers diversify their income. 

It was just gone midnight. A thunderous roar ringing in her ears, Angela Blunt gripped the doorway and tried to spot her opportunity to surf the bucking floorboards towards her youngest son’s bedroom. In the kitchen, plates became china frisbees. A stag’s head on the living room wall flew like a poltergeist to the opposite side.

A bedroom with a view, both out and up. Stargazing is possible without even leaving the sheets.

Daybreak revealed the devastation: three chimneys in the 100-year-old farmhouse lay in tumbledown disarray and a giant Italian poplar was collapsed in the creek.

It was only after Tony Blunt had made his way via single-cab ute, mountain bike and ultimately a helicopter from St Arnaud in an overnight dash to ascertain that his family was okay, that the Blunts remembered the little glass cabins on two secluded hillsides of their 800-hectare Kaikōura farm.

An off-road bike is the preferred form of transport for farmer Tony Blunt and his trusty hound. Tony has been blown away by the success of the pods.

The PurePods are the brainchild of Grant Ryan, a “multipreneur” and “hunch-cruncher” who among other start-up projects has invented the YikeBike, a sit-up straight, fully electric, fold-up model that promises urban freedom. With four glass sides, a glass floor and glass roof, the pods offer a different kind of freedom: the luxury to truly feel part of the wide New Zealand landscape in absolute comfort.

“It’s like being at one with nature while not having to camp,” says Stephanie Hassall, CEO of PurePods.

Eight years in development, the 20-square-metre glazed cabins are an engineered expression of breaking down boundaries, both physically and metaphorically.

“Designing a glass building to meet code and thermal regulations was a challenge,” explains Stephanie.

Sunshades hold photovoltaic panels and the service shed (to the left of the building) drives the off-grid operations.

It meant a heads-together approach for structural, environmental and electrical engineers. It worked. The 7.8 magnitude quake that uplifted the sea bed, buckled rail lines and toppled historic homes, left the pods on the Blunts’ property unscathed. When Tony and Angela finally walked the pathways through golden grasses to see how these mini homes had fared, the only indication of any untoward event was a couple of wine glasses smashed to the floor.

The Blunts have occupied this land, which stretches from the Kahutara River rising to 1000 metres above sea level, for three generations. Despite the earth moving and stock prices fluctuating, they’ll no doubt be here for a few more decades yet.

Transparent chairs and a glass table ensure there’s very little clutter to encroach on the feeling of being at one with nature.

“My three boys all want to be farmers,” says Tony.

“So there’s a good chance we’ll go another round.” The lanky, tousled-hair former Young Farmer of the Year runs half-merinos, angus and a few murray grey cattle. Like all farmers, diversifying an income stream has been top of mind for some time.

A solid service wall (containing the electrics needed to run the cooktop).

“Farming is so fickle,” he says. “We knew we had fabulous views so tourism in some shape or form was always an option.”

When Tony spotted the first PurePod at Little River on Banks Peninsula, he knew he’d found the form. Then he upped the ante. He wanted a pair. These are set about a kilometre apart, each in its own valley and Tony takes some pride in the fact he helped build PurePod’s “number two and number three”.

His boys dug the holes for the concrete piles of the steel sub frame. Then he worked alongside the builder to piece together what he describes as two giant Meccano sets.

A solid service wall separates off the shower area for privacy.

There was a five-week period when, with no road north and no main highway south, it was almost impossible for guests to get to the pods. Not that there weren’t those willing to try. In the year or so since they opened, they have operated at 90 per cent capacity. Most guests are couples and there have been a number of on-site marriage proposals. It’s an adventurous journey to the start of a commitment that is perhaps the biggest adventure of all.

They make their way along the coastal highway in fits and starts of stop/go signs before turning inland onto a shingle road that fords a stream in three places and culminates in a wooden bridge, just wide enough to navigate in a dead-straight line. There is no welcome party or check-in procedure, just a gravel car park with a cubicle containing complimentary bright yellow raincoats and Redband gumboots.

A Perspex headboard is another design touch that ensures the view is sacrosanct.

Guests are encouraged to bring backpacks for the walk in to their accommodation, a 15-minute slice of South Island farm that takes in open paddock, enters the bush beneath a tapering manuka forest and heads heading up the hill through knee-high grasses. The tiny glass cabin that is home for a night or two is dwarfed by the mass of the Seaward Kaikōura Ranges. Billed as “the world’s most environmentally transparent building”, each pod has wraparound views out to the distant craggy outline, up to the sweep of sky and even down to the ground-cover species seen through the floor. The only solidity is a timber-lined service wall, which divides the ablutions from the living and sleeping area.

“We wanted the pods to be floating in the landscape and have less environmental impact than a tent,” explains Stephanie. A separate engine room alongside the main structure contains the off-grid technology – the power, water and heating systems that took close to a decade to perfect. (It also houses the cleaning products that are necessary to keep all that glass sparkling.)

With no internet, the options for connecting with anything other than the immediate surroundings are limited. Which is as it should be.

Although compact, the cabin is well equipped with crockery, cutlery and glassware and even a small integrated fridge to keep the vino cold.

“The idea is to relax and spend time with your significant other,” says Stephanie. Privacy is sacrosanct. Tony will not muster within the environs and his children are under orders not to ride their motorbikes when guests are in residence.

For the local and international couples who come to stay, this is a time to take notice. There are many hours to observe the reflected view in the glass ceiling or floor, to sit on the deck and read until drowsy, to watch the cloud creep into the valleys and birds fly past at eye level. In summer, cicadas riot by day and a plaintive cow bellows; at night dueling moreporks call in duet.

Stargazing is on the list of encouraged activities, aided and abetted by a telescope, a New Zealand astronomical yearbook and a double-sided planisphere.

Tony is endearingly thrilled by the shining feedback the experience receives. Although officially he’s not part of that experience, he often designs to be in the front yard near the car park close to checkout time.

Sliding doors on three sides open the cabins to the full experience of nature. 

“One guest from China woke up in the middle of the night and saw more stars in 10 seconds than she had seen in her whole life,” he explains. “She was so excited that she couldn’t get back to sleep.”

While throwing a snarler on the barbie is still part of our urban backyard, for international folk, the opportunity to cook a piece of meat al fresco is often another first. Guests can choose to self-cater or order a breakfast pack and pre-delivered dinner ingredients, which include salads and South Island salmon, beef or venison to be grilled on the Weber, the backdrop a spectacle in contrast to such domesticity.

It’s not just overseas visitors who lap up the landscape. Forty years ago everyone had a cousin’s place where they were despatched to spend holidays on the farm. Says Tony:

“It’s sad but these days that doesn’t happen because so many farms have been gobbled up by big companies that even people from our own country get such a buzz from the rural experience.”

Delivering on the 100 per cent pure New Zealand promise was fundamental to the business plan of the brand. Delivering a close-up encounter with a genuine good bloke is just icing
on the cake.


Uninterrupted views to relax and unwind.


HOW THE BUSINESS MODEL WORKS

❯ PurePods deliver a luxury “pure NZ experience”. The company has a plan to build up to 30 clear glass units over the next couple of years.

❯ Aimed at the high-end market, the cabins are only located in areas with spectacular scenery and where privacy can be guaranteed.

❯ The pods are a partnership between landowners (often farmers) and the company who enter into a lease and profit-share agreement, depending on the level of investment the farmer makes.

❯ The landowner is responsible for keeping access safe and clear and cleaning the pod.

❯ PurePod handles the build, interior fit-out and equipping of the pod. It also does the marketing, takes bookings, liaises with guests, organizes the maintenance, remotely monitors the power levels and systems and employs a local high-quality food supplier.

The one-kilometre walk into the pod site traverses wetlands, bridges and manuka forest.


OFF-GRID OPERATIONS

❯ Solar panels located on top of the sun shades and the roof of the engine room shed provide the power to run the hot water system and the lighting which draws 24 volts.

❯ Hot water is provided by a biofuel-capable burner.

❯ Wastewater is treated with an eco-friendly Biolytix system which uses tiger worms to “clean” the water before it is fed into the paddocks below the pod.

❯ Air conditioning is provided by opening the doors, which are triple sliders on three sides. Should the temperature inside the pod reach 38 degrees Celsius, clerestory windows (with insect screens) open automatically.

❯ There are two fan-driven radiators as well as patent-pending glycol loop heating embedded in the glass floor. purepods.com

The upmarket loo with a view is a luxury take on the classic Kiwi dunny.

 Words: Claire McCall Photos: Guy Frederick, NZ Life & Leisure magazine

01/05/2017

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Posted in PurePods Partnership|Reviews